Benidorm Stays Above 90% Hotel Occupancy as British Tourists Lead Autumn Demand

Benidorm has continued to defy the traditional end-of-summer slowdown, with hotels recording 91.7% occupancy in September and British tourists once again providing the biggest share of visitors.

The latest figures show that 91.7% of hotel rooms in Benidorm were occupied during September, up from 90.3% during the same month last year.

That represents an increase of 1.4 percentage points, keeping the resort comfortably above the 90% mark even after the main summer holiday season had ended.

British visitors remain the biggest market for Benidorm.

UK tourists accounted for 43.5% of hotel guests during September, slightly higher than the 43.1% recorded in September 2025.

The British presence became even stronger during the second half of the month, when UK visitors represented 45.8% of hotel guests.

Spanish visitors accounted for 34.8% of the September total, while Portugal represented 5%. The Netherlands, Belgium and Ireland were among the other leading international markets.

The figures underline just how important the British market continues to be for Benidorm, particularly during the autumn months when the resort is working to extend its traditional summer season.

Hotel performance was also strong across different categories.

Two-star hotels recorded the highest occupancy at 92.9%, while three-star hotels reached 91.8% and four-star hotels recorded 91.7%.

And there is already strong demand for October.

Benidorm entered the month with 87.1% of hotel capacity already booked for the first half of October, giving the resort one of the strongest outlooks among the destinations monitored by the hotel association HOSBEC.

The figures suggest that the summer season is continuing to stretch well into autumn, with large numbers of tourists still choosing Benidorm for their holidays.

For British visitors, the strong September figures also provide another indication that Benidorm remains one of Spain's most popular destinations outside the traditional July and August peak.

However, the hotel industry has warned that high occupancy does not necessarily mean higher profits.

HOSBEC says rising costs and inflation are putting pressure on hotel profitability, with increased energy, food and other operating costs affecting businesses despite strong demand.

For Benidorm itself, though, the latest figures provide a positive start to October - and show that the resort's famous tourism season is far from over.