Benidorm Crowned European Green Leaf 2028 Winner in Major Boost for Resort's Green Credentials

Benidorm has secured a major European environmental award, putting the famous holiday resort in the spotlight for its efforts to combine mass tourism with sustainability.

The city has been named a winner of the European Green Leaf 2028 award, an initiative recognising smaller cities that demonstrate a commitment to improving the environment and making urban life more sustainable.

The announcement marks an important moment for Benidorm, which is often associated internationally with its high-rise hotels, busy beaches and lively nightlife.

The award offers the city an opportunity to highlight a different side of its identity, including its approach to water management, urban planning, energy efficiency, mobility and waste.

Benidorm has spent years developing its tourism model around a concentrated urban area, allowing large numbers of visitors to stay within a relatively compact resort.

The city's environmental strategy aims to address the challenges that come with welcoming millions of visitors while protecting resources and maintaining the quality of life for residents.

The European Green Leaf recognition is intended for cities and towns that demonstrate progress towards greener, more sustainable communities.

For Benidorm, the award could also strengthen its appeal among travellers who increasingly consider environmental issues when choosing destinations.

The announcement is a significant public-relations boost for the Costa Blanca resort, helping it promote its environmental work alongside its established reputation for beaches, entertainment and year-round holidays.

Benidorm will now have an opportunity to use the recognition to showcase its sustainability initiatives to a wider European audience.